Our Beverage Formulation Process
Our Services
FROM CONCEPT TO BOTTLE
WE MAKE IT HAPPEN
Our attention to detail and understanding of beverage ingredients,
beverage manufacturing, and consumer trends, are attributes valued by
our customers. We are a trusted R&D partner to brands you know and
trust, including Lemon Perfect, Koia, Voss, Poppi, Rebbl, Genius Juice, among others.
OUR BEVERAGE FORMULATION PROCESS
Starting a new beverage brand is exciting, but it can also feel overwhelming. Between perfecting your beverage formulation…
In today’s fast-paced world, energy drinks have become a staple for go-getters, athletes, and anyone needing a quick boost.
There’s something special about creating your own drink, that moment when you mix a flavor just right, add a splash of sweetness…
There’s something exciting about sipping a drink that’s truly your own. Whether you’re creating a custom soda for your brand…
Do you have a brilliant idea for a new beverage but aren’t sure where to start? Whether it’s a refreshing energy drink, a functional…
Have a brilliant idea for a new drink, but don’t know where to start? That’s where beverage consulting companies come in. From crafting unique formulas…
What We Do
Whether you’re launching a new beverage brand or expanding an existing product line, our experts guide you from idea to formulation. We specialize in crafting beverages that meet industry standards, taste exceptional, and align with your branding vision.
- 1. Discovery & Concept Development
- 2. Ingredient Selection & Sourcing
- 3. Prototype Creation
- 4. Lab Testing & Optimization
- 5. Shelf-Life & Stability Evaluation
- 6. Production-Ready Final Formula
Beverage Formulation
Our team of food scientists and lab technicians will immediately begin sourcing all raw materials necessary for your project.
Generally within 15 business days you will have first round bench samples available for review.
More complex projects may take an additional few days to procure necessary materials.
Once you receive samples and provide feedback, subsequent sample rounds are delivered within 5 business days.
Supply Chain
Every successful product line must have a steady and reliable supply chain.
Our procurement staff will research your project’s specific needs for all raw materials and manufacturing requirements.
Sales and Marketing Strategy
MARKETING
As a new brand owner you will be inundated with different marketing opportunities.
It is critical to assess these opportunities and, based on your budget and brand strategy, develop a marketing campaign that succeeds in creating awareness and driving trial among your core target consumer set.
We can help craft the right strategy and tactics for your specific exercise.
SALES STRATEGY
There are many different sales paths to your end consumer.
We can create the right sales strategy based on the scale of your rollout, your brand strategy, and how consumers engage your brand
PRICING STRUCTURE
It is important to understand how your cost-of-goods at start-up and at higher volume impact price and margin throughout the sales cycle:
from manufacturer, to distributor, to retailer.
We make sure development work does not begin until there is alignment on pricing strategy to the end consumer.
Consultation
At Ocean Blue Innovation, our consultation process is designed to turn your beverage idea into a clear, actionable plan. Whether you’re developing a new drink from scratch or refining an existing formula, our experts work closely with you to understand your vision, target market, and business goals from day one.
CONTACT US
Tell us about your new product and let us show you all its potential. Ask anything!
Other Services
No matter your next step as a company, Ocean Blue Innovation can help guide you there and provide tools to help you succeed at each step. These tools may include:
INVESTOR PRESENTATION
FINANCIAL FORECAST
PRODUCT PROTOTYPES