Natural & Organic Products
Currently the hottest segment in beverage innovation, as consumer interest in natural, organic and clean label products continues to grow.
Functional Drinks
Consumers are looking to the beverage category to address meaningful functional needs and ingredients, including energy, digestion, immune support, mental acuity, relaxation, among many others.
Fun Drinks
Still the largest of all beverage segments, it is important to remember consumers will always be drawn to beverages that are fun to drink, that are ideal to enjoy with friends, taste great, or simply quench thirst.